Conference Agenda

09:30    Opening Remarks: Mihai Constantin - President, Association for Digital Communications

09:40    Keynote: Catalin Marinescu, President, ANCOM

           HDTV Opportunities following Digital Switchover

           What opportunities Romanian digital switchover can offer to broadcasters? Romanian
           considerations on exploiting the digital dividend.


10:00    Keynote: Martin Ornass-Kubacki - Vice President & Chief Regional Officer ASTRA, Central Eastern Europe

           Satellite, An Ideal Solution for Digitalization and HDTV

           The main advantages of satellite technology, the role of DVB-S in the digitalization process and
           HD distribution; DTH (Direct-to-home) success stories from other European countries.

10:20    Keynote: Radu Petric, President ACC

           How Cable Responds to the Digital Revolution

           The challenges and opportunities facing the Romanian cable industry.

10:40    Keynote: Ada Roseti - Channel Director South Eastern Europe, Discovery Networks CEEMEA

           Learning to Satisfy Curiosity. In High-Definition

           Viewers' needs are increasing exponentially, helped by the advances in technologies and the
           multi-platform play. How are content producers managing to keep up with technology-driven demand?



11:30    Keynote: Claudiu Paraschiv - Head of TV Technology, CME

           Challenges in Implementing HD News Systems

           HD news programming is standard in many European countries, but in Romania local stations
           remain behind in implementing the technology. Learn the cost-effective HD newsroom broadcast from the market pioneers.

11:50    Keynote: Tomohiro Nakashima, CEO, SONY Romania

           HD Equipment choices and Quality: What Are the options?

           With the economic crisis that tightened budgets, HD equipment choices are challenging. Is there
           room for a tradeoff between low cost HD systems and the increasing demand for quality?

12:10    Keynote: Raul Filip, Manager A/V Division, Samsung Romania

           TV Set in the Digital World - a Highly Interactive Tool

12:30    LUNCH


13:30    Keynote: Valerian Vreme, Minister, MCSI

           Romania Moving Forward in the Digital Era

13:50    Keynote: Varujan Pambuccian - MP, IT&C Committee

           Getting Consumers the Content They Want, When and Where They Want It

           European consumers have more and more choices as multi-platform content and distribution
           strategies became standard for the media industry. Is Romania way behind its EU peers in
           serving the needs of its citizens?

14:10    Closing Remarks: Horia Cazan, CTO TVR

           HDTV is Present and Future. But What's Next?